In 2019, as product and engineering partners at Parsley Health, a digital healthcare company serving chronically ill women, we were responsible for building the tech to launch and scale Parsley’s virtual offering nationwide. With our backgrounds at Square and Google and experience delivering high-quality software at scale, this seemed like a straightforward challenge. However, integrating the many healthcare software tools we needed to run the business and deliver care, build processes and automation across these tools, and generate a source of truth for patient data required major engineering and infrastructure investment.
Through this experience at Parsley and our conversations across the industry, it became clear that for healthcare providers to fully realize the potential of technology, they need a modern connectivity layer. One that integrates the tools they use every day to support patient care and business operations and ensures that each team member has a view of the patient data they need to do their job.
When you look under the hood, it's remarkable how much duct tape and glue is required to support healthcare delivery today and how difficult it is to track patient progress.
We're building Morf to make it easy for healthcare providers to harness technology for efficient operations, personalized patient experiences, and health outcomes tracking.
We’re making this possible by providing a platform where healthcare providers can connect their tools in a centralized place. They’ll have the power to sync patient data, maintain a unified view of their patients, and build custom workflows on top of that data to streamline their operations and reduce their heavy administrative burden. By integrating with each tool intelligently and flexibly, Morf makes it easy for providers to adjust their workflows as their needs change.
We aim to make the infrastructure disappear so that healthcare providers can focus on delivering excellent patient care.
We would like to express our gratitude to Uncommon Capital, X Factor Ventures, Asymmetric Capital Partners and our angel investors, among them James Lloyd, Co-Founder and CTO of Redox, Bong Koh, Investment Partner at Hypothesis, Dan Titcomb, Founder of Provide, Andrew Arruda, Founder of Flexpa, Erica Jain and Cavan Klinsky, founders of Healthie, Andrea Coravos, CEO of HumanFirst, and Shawn Xu, Partner at Lowercarbon Capital.
Morf has focused on serving tech-enabled healthcare providers in the areas of mental and behavioral health, nutrition, chronic disease management, and preventative medicine. There are over 120,000 small to medium size provider groups in the US with tech-enabled care that generated almost $40 billion in revenue in 2022. These providers are often burdened with tedious administrative tasks and are unable to fully leverage the rapidly changing technology landscape, despite its potential to help them prioritize patient care and efficiently grow their businesses. Morf’s plug-and-play platform allows providers to take advantage of these tools to automate tasks, gain more insight into their patients, and deliver a best-in-class digital care experience.
Morf is currently working with a cohort of beta customers to integrate key parts of their technical stacks (or toolsets) and keep their data in sync. One of our customers is Miga, an early-stage startup with a heart health program that lets anyone get best-in-class care for obesity, high blood pressure, diabetes, and high cholesterol. They are using Morf to facilitate their patient sign-up and onboarding flows, reducing the manual work required to onboard new patients and creating visibility around where patients get stuck and thus opportunities for improvement.
Morf has enabled us to get workflows up and running quickly, accelerating our time to market and allowing us to focus on our differentiators.
- Dre, CTO at Miga
For another customer, Lifeforce, we’re providing a unified view of their patient data across multiple tools, making it easier for their providers to prepare for visits with patients.
Our providers love using Morf’s dashboard to view patient data and track patient progress over time. They’re able to digest what’s happening with a patient really quickly and are delighted by the user experience.
- Brett Ulrich, VP of Eng at Lifeforce
Below are more examples of workflows that Morf can facilitate by integrating data across a provider’s tech stack:
We see an incredible opportunity to transform not only how the back office of a tech-enabled healthcare provider runs, but also lay the foundation for our customers to provide a personalized, digital experience for their patients, future-proof their data for interoperability, and enable them to participate in value-based care models.
Morf Health is well-positioned to take advantage of four trends:
Morf is the connectivity layer that enables providers to take full advantage of technology to provide efficient and excellent care. It enables automation across tools that were previously siloed. It allows, for example, providers to use a best-in-class tool for patient messaging or scheduling, one that likely doesn’t work out of the box with their EHR without disrupting their operations. And because structuring and syncing health data is at the core of what Morf does, Morf can give providers a view of how patient outcomes change over time across multiple measures and therefore has the potential to support value-based care contracts.
We have a combined 20+ years of experience building complex software and data products in highly regulated markets at early stage, hyper-growth, and public companies.
Montana started her career as a software engineer at Google and graduated with a Master’s in Computer Science from Stanford. She moved into product development at Square, leading a team to launch their first payments hardware SDK. She left Square to apply her technical experience to problems she cared deeply about in healthcare, leading her to Parsley Health.
James’s entrepreneurial interest in technology began as a PhD student and post-doctoral fellow at Oxford University where his work was licensed by a major UK biotech company. After post-doctoral fellowships at Harvard Medical School and USC, he left academia to join and manage two medical startup platforms and data engineering teams at pre-seed and Series A+ stages before meeting Montana at Parsley. Prior to Morf, James was VP of engineering at a leading alternative financial data company, Earnest Analytics, where he managed a major cloud migration and software modernization program to support the company’s growth objectives and cost management requirements.
We are just getting started on our mission to eliminate the tedious administrative burden on healthcare providers and empower providers to focus on delivering the best care. If you are interested in exploring how Morf can support your business, please contact firstname.lastname@example.org.
Or if you’re excited about building the future of healthcare technology, we’re always looking for high-integrity, extremely resourceful, insatiably curious self-starters — reach out at email@example.com.
To learn more, visit our website: www.morf.health