Fewer No-Shows. Smarter Appointment Reminders.
Automate SMS, Email, and Spruce messages personalized to each patient — HIPAA-compliant and fully integrated with your EHR.

Reminders that handle the details — so your team doesn’t have to.
Morf connects directly to your EHR and appointment data to deliver the right message to the right patient at the right time. Each reminder is personalized automatically — no manual setup, no missed follow-ups. Customize by...
By patient record
Adjust timing, language, or communication channel based on patient preferences (e.g., SMS vs. Spruce).
By insurance status
Adapt reminders based on coverage, like pre-auth, missing info, or payment instructions.
By appointment type
Send unique reminders for lab visits, telehealth sessions, or first-time intakes.
By visit timing
Trigger follow-ups if the patient hasn’t confirmed 24 hours before.
Multi-Channel Patient Communication
Reach every patient where they are — use one channel or mix and match.
Morf automates reminders across multiple channels, so each patient gets messages in the format they’re most likely to see and respond to.
SMS
Fast, reliable text reminders with confirmation tracking.
Branded messages with more detail, links, and instructions.
Spruce
HIPAA-compliant, in-app communication for existing patients.
Features:

Multi-Channel Reminders
SMS, Email, and Spruce support with intelligent fallback routing to internal team members.

EHR Integration
Sync directly with your EHR to pull appointment details, patient preferences, and visit types for dynamic, accurate reminders.

Smart Personalization
Adapt message timing, tone, and content based on appointment type, insurance, or patient history.

No-Code Configuration
Build and adjust your reminder flows in minutes — no IT team or developer support required.
End-to-end encryption, BAA included with every plan.

HIPAA Compliant
Complete control and security of your patient health information

FHIR Compatible
Map your data to the FHIR standard for interoperability

Flexible data backfills
Seamlessly swap out vendors and replay historical data
Fully integrated with your EHR — reminders stay in sync with your schedule and patient data.
Healthie
Practice Q
Simple Practice
WaitlistCharm Health
WaitlistJane
WaitlistTherapy Notes
WaitlistNexTech
Elation
Athena Health
Boulevard
Dr. Chrono
- Request an Integration
Up and running in 4 steps
1
Sign Up
Create your free account
2
Connect your EHR or calendar
Secure and instant
3
Set your logic
Personalize reminders by appointment type, insurance, or patient data
4
Launch
Watch no-shows go down
Simple pricing that scales with your practice

Starter
Core personalization, EHR sync, single channel (SMS or Email or Spruce)
$99 / Month
1 Channel
Up to 500 Reminders

Professional
Multi-channel, appointment-type templates, custom branding
$199 / Month
1-2 Channels
Up to 2,000 Reminders

Growth
Advanced logic, pre-visit reminders for insurance, CC, forms, dedicated support
Custom Pricing
All Channels
Unlimited Reminders
No credit card required • HIPAA compliant
FAQ
Is it HIPAA compliant?
Yes. We’re fully HIPAA compliant and provide BAAs to all customers.
Do I need to change my EHR?
No. Morf integrates directly with your existing systems.
Can I use more than one channel?
Yes. You can pick SMS, Email, Spruce, or combine them.
Can I customize reminders based on appointment type or patient data?
Absolutely — this is where Morf shines.
How does Morf help reduce no-shows?
Practices using multi-channel reminders typically see a 15–50% reduction in missed appointments.
Smarter reminders. Fewer no-shows. Better patient experience.
Start automating SMS, Email, and Spruce reminders — personalized from your EHR.
No credit card required · EHR-integrated · HIPAA compliant